C.E.O. Chief Creator

E-Fire

I created E-Fire as a new approach to digital marketing, focused on storytelling, emotions, and modern visuals, to help engage more directly with audiences instead of simply ``selling``. I remain proactive with Digital Marketing, reading daily to stay abreast of new trends while testing all social media reporting, monitoring and management tools. I thrive on ROI guided communications and content planning, consistently restructuring as recommended by digital analytics interpretation.

Daily tasks include: Online advertising campaign conceptualization, design, monitoring. reporting I Social media marketing | Digital marketing training I Search engine marketing management, optimization and reporting I Digital Marketing Consultation and Recommendation I Content creation presentations I Digital Product Development and Sales I Vlogging I Artwork creative management I Dynamic KPI monitoring and reporting I Real-Time customer service I Video editing | Creative Direction | Digital marketing campaign / activation development | Onsite event management: photographer management, live social media coverage, on the ground execution I Creative copywriting I Sponsorship management I
Photoshop, lndesign & Premiere Pro manipulation I Social media Analytical reporting & interpretation I E-Brochure creation I Website design and maintenance I Digital Marketing Team Management

Clients have included: Singer Jamaica, Eye Q Optical. ActionCOACH Jamaica, and The Stationery Centre, Contax 360, Love Bird Restaurant, Native Factory.

Digital Marketing Specialist

Stewart's Automotive Group

Manage the local Online Brand Reputation and Digital Marketing Strategy for Jaguar Land Rover, Suzuki, Mitsubishi, Mercedes-Benz, Stewart Industrial, Budget Car Rentals, Simpson Finance Jamaica, and Stewart's Pre-Owned. •Duties are the same as E-fire.

Social Media Manager

Global Directories / Yellow Pages Caribbean

Manage the Digital Profile of Yellow Pages across 15 Caribbean territories. Inclusive of Facebook, lnstagram, Twitter, linkedln, YouTube, Google+ and Website Content Creation. Content creation, Strategy development. liaising with territory marketing managers and KPI reporting were key in my successful management of 50 social profiles across - Anguilla, Aruba, Barbados, Belize, Bonaire, BVI, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines and Turks & Caicos.

ADP AWARD FOR BEST ELECTRONIC CAMPAIGN FOR CONCEPTUALIZATION OF 2014 RESTAURANT WEEK CAMPAIGN

Daily tasks included: Communications planning I Budgeting I Search engine marketing I Artwork design I KPI monitoring and reporting I Monthly assessments and evaluation I Customer service I Digital campaign creation I Onsite event management I Copywriting I Sponsorship management and related promotion development I Digital analytical reporting
I Content development and writing I YouTube video editing I Photoshop manipulation I Digital strategy assessment I Website copywriting I Digital advertising I Search engine optimization.

Public Relations & Social Media Manager

Hedonism II Jamaica

Managed the full Social Media Profile of Hedonism II, their weekly Newsletter, Website, Blog, all Public Relations, Internet Marketing, Sponsorships and Promotions.
Daily tasks included: Daily tasks included: Development of a full scale Communications Plan I SEO I Digital advertising management I Blog and internet article writing I Full scale Public Relations Management: Development of sound PR opportunities, conceptualizing, writing & disseminating all press releases, Liaising with media houses I Company spokesperson: Interview organization & participation, Speech & interview writing I Facebook & Google Advertising conceptualization, creation & management I KPI implementation, monitoring and reporting I Creation, design, implementation and management of weekly Newsletter! Copywriting Onsite event management I Sponsorship management and related promotion development I Management of external Marketing company.

Client Publicist & Social Media Marketer

DRT Communications

Daily tasks included: Article Writing, Copywriting & concept design for advertisements I Radio & Television commercial scripting and jingle creation | Public Relations: On site event management, Liaising with media, Preparation of proposals for good PR opportunities, all in house PR necessary for Print, Radio & Television, AV Scripts I Full organization of BTL campaigns & event management for clients. Onsite promotions, planning & organizing Media Launches, coverage of all BTL activations, social media management etc.

Marketing & Public Relations Officer

Advertising & Marketing

Developed and managed Social Media Pages for: Lime Jamaica, Singer, and Wray & Nephew. Consistently created advertising slogans & jingles
Daily tasks included: Social Media Management: Development of marketing plans for campaign concepts and promotion Continuous social media monitoring I Implementation of new age technology into promotions I Copywriting & concept design for advertisements I Radio & Television commercial scripting and jingle creation I Public Relations: On site event management, Liaising with media, Preparation of proposals for good PR opportunities, all in house PR necessary for Print, Radio & Television, AV Scripts I Full organization of BTL campaigns & event management for clients.
MOST NOTABLY - The Wray & Nephew Contender - full scope event planning, budgeting, worker acquisition, onsite promotions. planning & organizing Media Launches, coverage of all BTL activations, social media management.

University of Strathclyde Glasgow

Certificate in Counselling Skills

in association with Counselling & Psychotherapy in Scotland

Saint Leo University

B.A. Psychology Upper Second Class Honours

Minor: Communications & English Lit

Campion College

High School Degree - First Class Honours

Seven 1s One 2, Peer Counselor, Grade Prefect

Global Directories / Yellow Pages Caribbean

ADP Award for Best Electronic Marketing Campaign

The Innovators

2015 'The Innovators' TV Show Finalist

Google

Google Analytics Academy Certification

Sprout Social, HubSpot, Social Media Today

Digital Marketing Management & Analytical Reporting Certification

Google

Google Adwords Certification

Twitter

Twitter Advertising Certification

Facebook

Facebook Blueprint Certification

Adobe Premiere Pro, Indesign, Photoshop & Lightroom

Adobe Design & Videography Suite Certification

Wordpress

HTML, JAVA, CSS, & WordPress UX Level Design Certification