In a world filled with a growing number of distractions, visual storytelling is proving an efficient way to cut through the noise. Not only does it offer up better CPC, reach, and cost, it engages the users, and when used properly invite them into your world immersively.
Video is a naturally engaging format to tell a story about a brand, company, or product. Visual storytelling uses a story & emotions to take viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution. People get pulled into what’s happening due to a combination of factors, ranging from camera angles to the soundtrack, the characters, and the emotion of the story itself.
What’s truly beautiful about it, its that its much more than a “sales pitch”, as it focuses on a story rather than just the sale of a product. It is immersive and powerful, and very effective in driving engagement.
I conceptualized, shot/animated, and edited these videos:
I commissioned, planned, and directly managed the creative process of these videos: